Digital Advertising Agency

2024

Client Sector: B2B

Deliverables: Monthly Social Media Reports

Goal: Create search engine optimized blog posts to rank higher on Google, increase website traffic from social media by sharing relevant blog posts, and provide educational content for recurring clients.

Market Research: Determined the company's ideal client's pain points to create tailored content.

Strategy: Conducted keyword research based on the market research. Wrote blog posts and created original social media content based on the blog post content.

Results Measurement: Gathered data from each social media platform and Google Analytics to determine if the content resulted in increased website traffic.

Results: The company saw an increase in social media followers, likes, shares, comments, and website traffic.