Digital Advertising Agency

2024

Client Sector: B2B

Deliverables: Monthly Social Media Reports

Goal: To increase brand awareness and revenue by attracting new clients through helpful, educational content.

Market Research: Created an avatar based on current clientele, company mission, and company products and services. Conducted research to determine which platforms the avatar would most likely engage with the company’s content.

Strategy: Brainstormed original content based on the avatar’s pain points and best practices for each social media platform.

Results Measurement: Documented and presented monthly social media reports that included current stats and content marketing strategies to engage with current and potential clients.

Results: Saw an increase in Likes, Shares, Comments, and Impressions as we published helpful and engaging content to attract the company’s target audience.